(Y)OUR STRATEGY TEAM

WHO ARE WE?

Ur Biz Strategist is a strategy firm of highly skilled architects and executives (C‑suite) who specialize in growth, marketing and sales (lead generation), operations (fulfillment, support, and satisfaction), administration (IT and accounting), and tech, branding, and business architecture for founders and business owners.

We cut through noise and complexity to find the signal: clear, practical strategies that bring your vision to life or assist with mergers, acquisitions, or exits.

Whether you are a first‑time founder, seeing early traction, or leading a company with $50M+ in annual revenue, we have solutions and/or can match you with fractional executives and architects who care about your success as much as you do and are ready to help you build, grow, and optimize.

ARCHITECTS

Short-term, fractional hires with long-term impact. Architects assist in bringing alignment across marketing, sales, operations, and/or administration with software, cloud, and/or application design and development.

Bringing order to chaos, architects can be highly beneficial for startups through enterprise‑level organizations and are often an effective bridge and strategist during mergers and acquisitions.

Often multifaceted, architects can help design

  • Software, website, application, or AI user experiences for clients and internal teams

  • Organizational structure

  • Processes and automations

  • Business branding

  • And more

EXECUTIVES

Short- to long-term executives (C-suite) for as often and as long as needed. Fractional executives act as an extension of the CEO-founder, CEO, owner(s), or board.

They specialize in a specific area of the business, working with leadership to shape short- and long-term strategy, oversee implementation, and ensure high-level management so the vision becomes reality. During mergers and acquisitions, fractional executives can be a practical solution for owners and boards who need experienced leadership through a demanding and uncertain period.

Executive specialties can include, by title:

  • Chief Operations Officer (COO)

  • Chief Marketing Officer (CMO)

  • Chief Financial Officer (CFO)

  • Chief Technology Officer (CTO)

  • Chief Information Security Officer (CISO)

  • Chief of Staff (CoS)

  • And more

WHO DO WE SUPPORT?

We each have 5-20+ years of experience working within these industries in varying capacities as architects, executives, and as owners, founders, and cofounders.

ECOMMERCE

FINANCE

HEALTHCARE

HEALTH & WELLNESS

PROFESSIONAL SERVICES

(i.e., legal, marketing, accounting, & IT firms/agencies)

TECH: SaaS

TECH: SECURITY

TECH: CLOUD

TECH: AI

BOARD(S)

WHO WE SUPPORT

Those who sit on, advise, or represent the board of a cash‑flowing business venture and are responsible for overseeing the health, risk, and long‑term value of the company. The primary focus of board members is to protect the downside and steward the upside.

Boards are problem solvers and solution makers, but the problems look different. Instead of “Can we get this to work?” the questions are more often:

➤ “Is this sustainable, de‑risked, and worth continuing to bet on?”
➤ "How can we turn this around?"
➤ "What's our exit strategy?"
➤ "How do we innovate and grow now that performance is stable?"
➤ "Where are the business risks as we continue scaling

Strategic architects and fractional executives assist you and other members of the board in giving targeted, senior support in the exact areas where the current team is stretched or inexperienced, without forcing premature full‑time executive hires.

If your board needs clearer visibility, stronger operating or growth disciplines, or seasoned leadership through inflection points like mergers, acquisitions, or succession, we have solutions designed for targeted industries only (see section above).

LEARN MORE | GET STARTED

OWNER(S) 

WHO WE SUPPORT

Those who own in whole or in part a cash-flowing business venture, either alone (as a solopreneur) or with others (in a partnership).

Owners as entrepreneurs are still problem solvers and solutions makers, but their solution (i.e., product, service, or tech software) is already market-tested and the cashflow of the business may be

➤ declining (if marketing and sales aren’t happening),
➤ plateauing (not sure where to go from here), or
➤ increasing (it’s great but how do we protect, maintain, and keep growing).

Whatever your cashflow situation, we have a strategic solution (designed for targeted industries only - see section above).

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FOUNDER(S)

WHO WE SUPPORT

Those who take ideas/concepts and create a cash-flowing business venture, either alone (as a solopreneur) or with others (as a cofounder).

These entrepreneurs are problem solvers and solution makers. Whether it’s a product, service, or tech software, they want to help. Unfortunately, many founders don’t always have the business acumen to make and keep the business profitable and functioning.

You don't know what you don't know. Working with a broad (architect) or skilled (architect or executive C-suite) strategist can lessen the odds of failure - increasing your chances for success.

If financial constraint is holding you back, we have solutions for any budget (solutions are designed for targeted industries only - see section above).

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  • "Thank you for your patience and as always we appreciate your skills and attention to detail in setting this up . . . everything is perfect! We love it."

    Ivy A.

  • "When we saw our first budget, it clicked that we finally had a clear guardrail for decision making. The cash flow forecasting gave us confidence in where we were going instead of relying on gut feel. I’m genuinely grateful for the clarity ."

    Richard, owner of Eagle Lift

  • "Lucy is sharp, knowledgeable, and clearly invested in the founders she works with in the truest sense of the word. Any founder fortunate enough to have her in their corner should know exactly what they have."

    Eva Ogochukwu M.

  • "Martijn helped connect the commercial, technical, and partnership sides of the business. His input brought structure to complex questions and helped us move toward a clearer practical direction."

    Former Client

READY TO START?


Your success is our success. We want to make sure that your business migraines are dealt with first, with the right solution.

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